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Mortgage Zone

Brand Design, Web Design & Solution

Project Objective

  • Rebrand existing brand image
  • Increase and reposition brand awareness
  • Improve brand experience
  • Increase product and service awareness
  • Increase product and service inquiries online
  • Increase and generate qualified database online
  • Improve overall website interface and user experience
  • Improve internal management of the site
  • Implement digital email marketing
  • Improve measurement and reporting
  • Improve search engine optimization and ranking

Project Solution

  • Redefine target market and redesign existing brand identity to a fresh, modern and distinctive image without losing its original characteristic
  • Design a functional, engage and user friendly web layout experience
  • Implement content management system for total content control and management of the website
  • Implement digital email marketing to create, send, manage and measure simple email marketing campaigns within the website
  • Develop and implement affiliate program feature to increase qualified professionals database
  • Implement subscribe to newsletter feature to increase online user database
  • Web and email hosting
  • SEO pack

Project Result

  • Improved brand image
  • Increased brand awareness
  • Improved brand experience
  • Increased product and service awareness
  • Increased qualified database online
  • Improved overall website interface and user experience
  • Improved internal management of the site
  • Improved measurement and reporting
  • Improved search engine optimization and ranking

Website

http://www.mortgagezone.com.au