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Second

Corporate Identity Set, Brand Strategy & Promotional Strategy

Description

An identity project developed for a retailer in Surabaya, Indonesia. From its distinctive name, ‘Second’ specialized in buying and selling branded hand-bags from around the world such as Louis Vuitton, Gucci, Chanel, Prada, etc.

Project Objective

  • Develop corporate identity
  • Increase brand awareness
  • Improve brand positioning
  • Improve brand experience

Project Solution

  • Brand Design
  • Graphic Design

Project Result

  • Increased brand awareness
  • Improved brand positioning
  • Improved brand experience